Market research and strategic consulting
About Us
Our Story
ApexMR, founded in November 2015, is a Cape Town based Market Research company specialising in Customer and Employee Experience Management. Our key value at ApexMR is to provide actionable insights to assist our clients in the growth and innovation of their businesses.
With constant change in our ever-growing world, the need for accurate, insightful data that allows for actionable and confident decisions has never been more important. At ApexMR, we aim to help our clients reach the apex of customer satisfaction. This is the kind of satisfaction that excites customers, the satisfaction that cause competitors to ask “how?” and the satisfaction that ultimately leads to greater market share.
ApexMR is run by a small, agile and passionate team, with diverse skill sets, efficiently working together based on a shared vision.
Vision
Engage
Enlighten
Action
what we do
Our Services
ApexMR offers end to end solutions in market research and strategic consulting, specialising in Customer, Employee, User and Product experience:
CUSTOMER EXPERIENCE MANAGEMENT (CXM)
Let ApexMR help you serve your customers better and become more customer centric
Customer Journey Mapping to understand where you acquire or lose customers and how well you are servicing them at each point of contact.
Enhance all your customer experience elements - implementing, analysing and optimising by creating benchmarks and KPIs for your business
Customer Segmentation to enhance your business campaigns and effectively engage with each customer to drive more business, secure new business or minimise customer churn.
CUSTOMER EXPERIENCE MANAGEMENT (CXM)
Let ApexMR help you serve your customers better and become more customer centric
Customer Journey Mapping to understand where you acquire or lose customers and how well you are servicing them at each point of contact.
Enhance all your customer experience elements - implementing, analysing and optimising by creating benchmarks and KPIs for your business
Customer Segmentation to enhance your business campaigns and effectively engage with each customer to drive more business, secure new business or minimise customer churn.
EMPLOYEE EXPERIENCE MANAGEMENT (EXM)
Are your employees engaged and connected?
Reduce employee frustration by understanding their needs
Allowing your employees to feel engaged avoids internal disruption
Measure internal KPI’s with management to ensure teams are cohesive and impactful.
Product Development Research
User Experience and Product Experience Management
ApexMR measures the potential viability of your next big idea.
Identify features users want. What is currently working? What is missing from your platform?
Continuously asses how customers are interacting with your product and how you can remain innovative
Product Development Research
User Experience and Product Experience Management
ApexMR measures the potential viability of your next big idea.
Identify features users want. What is currently working? What is missing from your platform?
Continuously asses how customers are interacting with your product and how you can remain innovative
WHo We Are
Our Team
Lucy Ludlow
Chief Executive Officer
Lucy Ludlow, our Founder and CEO, is a results-driven business leader with an impressive track record of helping employers strategize key business concepts to ensure company growth.
Lucy Ludlow
Chief Executive Officer
Lucy Ludlow, our Founder and CEO, is a results-driven business leader with an impressive track record of helping employers strategize key business concepts to ensure company growth.
Sally Wright
Research Executive
Sally is our key Research Executive who has an eye for detail and is highly analytical. Sally uses her observation skills to understand why customers do what they do.
Sally Wright
Research Executive
Sally is our key Research Executive who has an eye for detail and is highly analytical. Sally uses her observation skills to understand why customers do what they do.