Market research and strategic consulting

About Us

Our Story

ApexMR, founded in November 2015, is a Cape Town based Market Research company specialising in Customer and Employee Experience Management. Our key value at ApexMR is to provide actionable insights to assist our clients in the growth and innovation of their businesses.

With constant change in our ever-growing world, the need for accurate, insightful data that allows for actionable and confident decisions has never been more important. At ApexMR, we aim to help our clients reach the apex of customer satisfaction. This is the kind of satisfaction that excites customers, the satisfaction that cause competitors to ask “how?” and the satisfaction that ultimately leads to greater market share.

ApexMR is run by a small, agile and passionate team, with diverse skill sets, efficiently working together based on a shared vision.

Vision 

Engage

Enlighten 

Action

what we do

Our Services

ApexMR offers end to end solutions in market research and strategic consulting, specialising in Customer, Employee, User and Product experience:

CUSTOMER EXPERIENCE MANAGEMENT (CXM)

Let ApexMR help you serve your customers better and become more customer centric

Customer Journey Mapping to understand where you acquire or lose customers and how well you are servicing them at each point of contact.

Enhance all your customer experience elements - implementing, analysing and optimising by creating benchmarks and KPIs for your business

Customer Segmentation to enhance your business campaigns and effectively engage with each customer to drive more business, secure new business or minimise customer churn.

CUSTOMER EXPERIENCE MANAGEMENT (CXM)

Let ApexMR help you serve your customers better and become more customer centric

Customer Journey Mapping to understand where you acquire or lose customers and how well you are servicing them at each point of contact.

Enhance all your customer experience elements - implementing, analysing and optimising by creating benchmarks and KPIs for your business

Customer Segmentation to enhance your business campaigns and effectively engage with each customer to drive more business, secure new business or minimise customer churn.

EMPLOYEE EXPERIENCE MANAGEMENT (EXM)

Are your employees engaged and connected?

Reduce employee frustration by understanding their needs

Allowing your employees to feel engaged avoids internal disruption

Measure internal KPI’s with management to ensure teams are cohesive and impactful.

Product Development Research

User Experience and Product Experience Management

ApexMR measures the potential viability of your next big idea.

Identify features users want. What is currently working? What is missing from your platform?

Continuously asses how customers are interacting with your product and how you can remain innovative

Product Development Research

User Experience and Product Experience Management

ApexMR measures the potential viability of your next big idea.

Identify features users want. What is currently working? What is missing from your platform?

Continuously asses how customers are interacting with your product and how you can remain innovative

“Know what your customers want most and what your company does best. Focus on where those two meet”

Kevin Stiritz

“Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves”

Steve Jobs

“Your most unhappy customers are your greatest source of learning.”

Bill Gates

“Customer service is an opportunity to exceed your customer’s expectations.”

John Jantsch

The first step in exceeding your customer’s expectations is to know those expectations”

Roy H. Williams

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”

Donald Porter

“Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.”

Tony Hsieh

“Customer service starts where customer experience fails.”

Chris Zane

“Don’t find customers for your products, find products for your customers.”

Seth Godin

“If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.”

Shep Hyken

“The customer’s perception is your reality.”

Kate Zabriskie

“The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.”

Kevin Stirtz

WHo We Are

Our Team

Lucy Ludlow

Chief Executive Officer

Lucy Ludlow, our Founder and CEO, is a results-driven business leader with an impressive track record of helping employers strategize key business concepts to ensure company growth.

Lucy Ludlow

Chief Executive Officer

Lucy Ludlow, our Founder and CEO, is a results-driven business leader with an impressive track record of helping employers strategize key business concepts to ensure company growth.

Sally Wright

Research Executive

Sally is our key Research Executive who has an eye for detail and is highly analytical. Sally uses her observation skills to understand why customers do what they do.

 

Sally Wright

Research Executive

Sally is our key Research Executive who has an eye for detail and is highly analytical. Sally uses her observation skills to understand why customers do what they do.

 

Contact Us Today

Get In Touch

Email Address

Lucy@apexmr.com

Telephone Number

071 880 4832

Physical Address

171 Main Road

Green Point

Cape Town

8001