Lucy Ludlow
Chief Executive Officer
Lucy Ludlow, our Founder and CEO, is a results-driven business leader with an impressive track record of helping employers strategize key business concepts to ensure company growth. Having a Masters in Mathematical Statistics and Honours in Actuarial Science Lucy understands the value of data and how it can positively influence the bottom-line. Her passion, however, lies not only in the numbers but how the gathered information can effectively influence change in business and enhance customer satisfaction. With over 10 years’ experience and specialising in Customer Experience Management, Lucy has conducted CEM research in over 15 countries across Africa, continuously providing actionable insights to her clients.
Sally Wright
Research Executive
Sally is our key Research Executive who has an eye for detail and is highly analytical. Sally uses her observation skills to understand why customers do what they do. Sally has completed numerous courses in Market Research and elevates the ApexMR team by always adhering to her 3 important P’s: Perfection, Precision and Problem-Solving.
Lucy Ludlow
Chief Executive Officer
Lucy Ludlow, our Founder and CEO, is a results-driven business leader with an impressive track record of helping employers strategize key business concepts to ensure company growth. Having a Masters in Mathematical Statistics and Honours in Actuarial Science Lucy understands the value of data and how it can positively influence the bottom-line. Her passion, however, lies not only in the numbers but how the gathered information can effectively influence change in business and enhance customer satisfaction. With over 10 years’ experience and specialising in Customer Experience Management, Lucy has conducted CEM research in over 15 countries across Africa, continuously providing actionable insights to her clients.
Sally Wright
Research Executive
Sally is our key Research Executive who has an eye for detail and is highly analytical. Sally uses her observation skills to understand why customers do what they do. Sally has completed numerous courses in Market Research and elevates the ApexMR team by always adhering to her 3 important P’s: Perfection, Precision and Problem-Solving.