Your catalyst to enriched customer experience is through ApexMR.

ABOUT US

ApexMR, founded in November 2015, is a Cape Town based Market Research company specialising in Customer and Employee Experience Management. Our key value at ApexMR is to provide actionable insights to assist our clients in the growth and innovation of their businesses.
With constant change in our ever-growing world, the need for accurate and reliable data which provides insight that allows for actionable and confident decisions has never been more important. At ApexMR, we aim to help our clients reach the apex of customer satisfaction. This is the kind of satisfaction that excites customers, the satisfaction that cause competitors to ask “how?” and the satisfaction that ultimately leads to greater market share.
ApexMR is run by a small, agile and passionate team, with diverse skill sets, efficiently working together based on a shared vision.

Vision. Engage. Enlighten. Action

Services

ApexMR offers end to end solutions in market research and strategic consulting, specialising in Customer, Employee, User and Product experience:

Customer Experience Management (CXM)

Let ApexMR help you serve your customers better and become more customer centric

      • Customer satisfaction surveys to hear and understand what your clients’s concerns and recommendations are, while monitoring your KPIs
      • Customer Segmentation and Profiling to target products and services to specifically selected clients.

Employee Experience Management (EXM)

Are your employees engaged and connected?

      • Reduce employee frustration by understanding their needs
      • Allowing your employees to feel engaged avoids internal disruption
      • Measure internal KPI’s with management to ensure teams are cohesive and impactful.

Product Development research (PX and UX)

    • ApexMR measures the potential viability of your next big idea. 
    • Identify features users want. What is currently working? What is missing from your platform?
    • Continuously asses how customers are interacting with your product and how you can remain innovative

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